Turning heads: London Fashion Week Spring/Summer 2020

From Vivienne Westwood to Supriya Lele, London Fashion Week Spring/Summer 2020 came to a close this week having showcased some of the industry’s biggest designer brands alongside its hottest rising stars.

As ever, the assortment of ideas on display was thrillingly diverse and many shows explored innovative digital media strategies to maximise impact and engagement with a global online audience.

#Evolution by Burberry at London Fashion Week Spring/Summer 2020

Led by Chief Creative Officer Riccardo Tisci, Burberry presented a collection based entitled #Evolution which focussed on fine tailoring, including reconstructed trench coats and gingham minis. Interestingly, the trademark Burberry check was nowhere to be seen.

The Victoria Beckham Spring Summer 2020 Fashion Show at London Fashion Week

Ten years on from her first solo show, the ever-influential Victoria Beckham was also inspired by retro 70s’ looks. In keeping with the unseasonably hot temperatures outside, her Spring/Summer 2020 show included a range of free-flowing ankle-length dresses in vibrant colours.

Speaking about the dresses, Beckham said: “I like the ruffles that dance as you’re moving. There’s a lot of volume. The patterns are much more complicated, but they feel very light and flattering—you feel very little in them.”

The JW Anderson show at London Fashion Week Spring/Summer 2020

For many, the JW Anderson show was one of the highlights of the week. From a designer famed for his blurring of gender boundaries, many of the pieces featured his trademark emphasis on crafts including crochet, macramé and “found” jewellery.

Of course, London Fashion Week is the place fashionistas, celebrities and assorted hangers on to be seen. And, as any creative director knows, every successful show needs an A-list front row. Thankfully, therefore, this is a match made in Instagram heaven.

This year, Lottie Moss (younger sister of Kate) wowed in a “barely-there” glittering dress at the Julien MacDonald X Gabriela show while Spanish singer Rosalia was on brand at the Burberry show in a black Burberry dress and white tee matched with black thigh-high boots.

Known for her fearless fashion choices, Christina Aguilera sported an almost understated look for the JW Anderson show in a black tailored sleeveless top, oversized sunglasses and lace-up fingerless leather gloves. Paloma Faith made a typically bold entrance at Ashish show in a multicoloured patchwork dress.

Suzie Lau’s Instagram feed from London Fashion Week Spring/Summer 2020

In the age of the influencer, it was also noticeable that London Fashion Week Spring/Summer 2020 reserved front row seats many of the industry’s biggest social media stars, including Suzie Lau (@susiebubble), Olivia Palermo and Chiara Ferragni